EuroMillions: 'An Island for Ireland'
Category
Best Collaborative Campaign **NEW**
Description
EuroMillions: 'An Island for Ireland'
A collaboration that commenced with 10 European lotteries designing a game evolution to EuroMillions; that culminated in one Irish team, made up of 5 agencies and 1 client, dramatising everything they loved about Ireland via a new campaign platform that has significantly outperformed every other re-launch across the EuroMillions community
#ShareTheDream -Hashtag
@NationalLottery – Twitter Handle
Lotteryie – Instagram Account
The National Lottery – Facebook Account
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