McDonald's Big Deal: Mediaworks, TBWA and Radical
Category
Best Collaborative Campaign **NEW**
Description
McDonald's Big Deal: Mediaworks, TBWA and Radical
We wanted Irish people aged 16-24 to fall back in love with the McDonald's Eurosaver brand again.As part of this re-launch, we created a micro-site where we asked the Gen Z of Ireland to share their Big Deal moments with us with personalised responses, integrated into all media.
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