Lidl - Tuning into the Ladies Gaelic Finals
Category
Best Integrated Media Strategy
Description
Lidl - Tuning into the Ladies Gaelic Finals
Using guerrilla marketing, custom designed radio headsets, a single radio spot at half time and supporting outdoor and digital, we turned fans at the men’s All Ireland GAA finals into nationwide adverts for the Ladies Football Fiinals the following week, breaking history like never before.
https://soundcloud.com/chalkea2/ladies-senior-all-ireland-football-finals-x-120sec-radio
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