A Fresh Full-Funnel Fashion Integrated Campaign
Category
Best Integrated Digital Campaign
Description
A Fresh Full-Funnel Fashion Integrated Campaign
Integrated digital campaign for the launch of Littlewoods Ireland's new fashion brand, V by Very. A full-funnel strategy to deliver against KPIs from awareness right through to sales and advocacy. PPC, SEO, Paid Social, and Video were the key channels managed by Wolfgang, augmented by ATL activity executed by Littlewoods.
Facebook: http://www.littlewoodsireland.ie/
Twitter: https://twitter.com/LittlewoodsIRL
Instagram: https://www.instagram.com/littlewoodsirl/?hl=en
Hashtags:
#MyVbyVery
#VbyVeryAW16
Share