What if every age was the best age?
Category
Best Strategy
Description
What if every age was the best age?
Faced with the challenge of stagnating share and declining brand engagement, Yoplait launched the ‘I Love My Age’ campaign to rejuvenate the Yoplait brand and reignite brand love. While strong, the assets were in French and TV focused. MEC needed to create a digital-first campaign to connect with Irish consumers.
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