Digicel - Bring the Beat
Category
Best Creative
Description
Digicel - Bring the Beat
Digicel a telecommunications provider across the Caribbean, set out to own the hearts and minds of the region during the 2016 Olympics.
With nine time gold medalist, Usain Bolt, as their brand ambassador, Rio presented an opportunity for Digicel to unite the 33 markets behind the spirit of the Caribbean.
Some sample activity below;
Live streamed campaign launch
https://twitter.com/digicelbarbados/status/740936192577916928 //
https://www.youtube.com/watch?v=sbq5p2UN5_Q
Web film:
https://www.facebook.com/digicel/videos/10153261239279159/
Behind the scenes content
https://www.facebook.com/digicel/videos/10153290164779159/
Teaser social content
https://www.instagram.com/p/BDtnYa0IcT0/?taken-by=usainbolt
Launch social content
https://www.instagram.com/p/BHma1F8A2kg/?taken-by=machelmontano
Social video content
https://twitter.com/DigicelBermuda/status/766432700332806146
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