What if every age was the best age?
Category
Best Integrated Media Strategy
Description
What if every age was the best age?
MEC were set the challenge of launching Yoplait’s ‘I love my age’ campaign using a French TV ad. A subtitled version was used across TV, cinema, mobile mastheads, video embedded native, display and on demand TV. The best part - we then hyper localised the campaign by making it Irish!
https://www.facebook.com/Yoplait-Ireland-814798285322683/?hc_ref=SEARCH&fref=nf
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