‘Join The Green Army’ – Carlsberg Euros 2016
Category
Best Integrated Digital Campaign
Description
‘Join The Green Army’ – Carlsberg Euros 2016
This is the story of how Carlsberg won the Euros, becoming the number one brand associated with the tournament. We connected emotionally with Irish soccer fans by wrapping innovative Carlsberg digital content around every stage of their Euros experience – a truly integrated digital campaign.
@Carlsberg (European Handle, Twitter)
@CarlsbergIreland (Facebook) - https://www.facebook.com/CarlsbergIreland/?fref=ts
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