Durex - Cut The Clichés – Real Feels App
Category
Best App/Use of Mobile
Description
Durex - Cut The Clichés – Real Feels App
This campaign truly cut the clichés and allowed the brand to take ownership of one of the busiest days of the year. Fun and engaging media relations coupled with clever social media and innovative sampling made this a truly unique campaign.
www.facebook.com/durex.ireland
www.twitter.com/durexuk
www.youtube.com/user/DurexUK
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