Big Slide Home
Category
Best Collaborative Campaign **NEW**
Description
Big Slide Home
Dublin’s 98FM & HB injected the feelgood factor and fun back into ice cream by bringing the thrills of a 260ft water slide to twenty thousand people in Dublin’s city centre. A seamless communication strategy helped deliver HB’s highest market share in two years and enhanced brand conviction scores.
https://www.facebook.com/hbicecream/?fref=ts
#BigSlideHome
#HBGoodbyeSerious
https://www.instagram.com/hb_ireland/
https://www.facebook.com/98fm/
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