Lidl Eastergram
Category
Best Creative
Description
Lidl Eastergram
As part of our Easter campaign, we developed a creative Instagram activation that reached women aged 18 – 30. We commissioned an Illustrator to design a multi-layered narrative leading users through a virtual Lidl store challenging them to find hidden Easter eggs and win prizes including Lidl vouchers and hampers.
www.facebook.com/lidlireland
www.twitter.com/lidl_ireland
www.instagram.com/lidlireland
Snapchat: @lidlireland
#lidleastergram
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