Launch of Lidl #SeriousSupport Sponsorship of Ladies Gaelic Football
Category
Best Strategy
Description
Launch of Lidl #SeriousSupport Sponsorship of Ladies Gaelic Football
In December 2015 Lidl agreed a 3 year partnership with Ladies Gaelic Football. Despite a growing and passionate membership, media coverage and match attendance were low. Players often felt frustrated, unsupported. So Lidl decided to take the game – and their sponsorship role – to another level of serious support.
https://www.facebook.com/lidlireland/videos/1220378737975648/
https://twitter.com/theladyball_com
https://twitter.com/hashtag/serioussupport
Share