Zurich Life Assurance PLC annual Pension campaign
Category
Best Collaborative Campaign **NEW**
Description
Zurich Life Assurance PLC annual Pension campaign
When Nielsen brought their innovative product “Digital Ad Ratings” to market they were eager to work with an agency that would be willing to trial this exciting new digital measurement tool. IPG Mediabrands happily welcomed the opportunity deciding to trial DAR on their Zurich Life Assurance PLC annual Pension campaign.
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