Digital innovation drives software sales
Category
Best Brand
Description
Digital innovation drives software sales
Disappointing 2015 sales inspired a review that highlighted an under-investment in marketing. Our company-wide response championed a strategy to integrate digital marketing across the business. In 2016, marketing-generated leads jumped 385% and sales increased by 90%. Investment increased 300% but improved digital efficiency reduced our cost per acquisition by 26%.
https://www.linkedin.com/company/mycomplianceoffice
https://twitter.com/mycompliance
https://www.youtube.com/channel/UCvE-eGnS_qXrRJUgSTkE2VA
http://pt.slideshare.net/MyComplianceOffice
https://plus.google.com/+Mycomplianceoffice
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