Project Ruby - A Time Based Entry Strategy for Guinness Storehouse
Category
Best Strategy
Description
Project Ruby - A Time Based Entry Strategy for Guinness Storehouse
1.5 million consumers visit Guinness Storehouse annually. 1,000 consumers enter per hour, the majority from 12. Gravity Bar, with 250 capacity, is a pinch point with 30 minute dwell time which resulted in hour long queues. The strategy focused on a capacity management system to spread the visits evenly.
Facebook - https://www.facebook.com/guinnessstorehouse/
Twitter - @homeofguinness - https://twitter.com/homeofguinness
Instagram - @homeofguinness - https://www.instagram.com/homeofguinness/
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